Case Study: Bringing Ben Franklin Into 2025

Who Wins: Old Wisdom or New Voice?

A look at how a historical figure rememe can cut through today's noise.

See Ben Franklin in action

Context and Goal

You love history. You love productivity. You believe timeless wisdom still matters. So you decide to bring Ben Franklin back to life as an AI influencer.

Your goal:

  • Build an audience around Ben's voice
  • Connect historical insight with modern life
  • Generate engagement, memorability, and income

This case study breaks down how that could work and what to expect.

The Setup: Ben Franklin's Digital Rememe

Before launching, you make a few clear creative decisions:

Tone and Voice
Wise, witty, curious about modern life. Slightly formal but still warm.

Content Pillars

  1. Old Wisdom, New World — modern takes on Franklin quotes
  2. Inventor's Journal — him discovering or testing modern tools
  3. Ben Reacts — responses to trends, memes, or modern behavior
  4. Mini Lessons — short motivational ideas or daily principles

Visual Style
Warm color tones, parchment textures mixed with modern visuals, Franklin with updated props or settings.

Posting Frequency
Daily or every other day to stay consistent and visible.

Execution: How You'd Run It

1. Soft Launch with Quotes
Start simple with recognizable lines:

"Lost time is never found again. But our phones make it feel like we can save a fraction back."

Use familiar quotes with a modern spin and clean design.

2. Test Inventor Skits
Post short videos or carousels showing Franklin experimenting with modern inventions.

"Testing my new lightning-powered phone charger ⚡️"

3. React to Trends
When something goes viral, make Franklin comment on it.

"If I had known about the internet, I would have published Poor Richard's Tweets."

4. Mini Lessons
Post short and practical takeaways from Franklin's philosophy.

"Rule 1: Wake early. Rule 2: Read daily. Rule 3: Keep experimenting."

5. Engage and Iterate
Watch what content gets the most shares and comments, then double down on what connects.

Results and Insights

What Works

Built-in Trust
People already know Franklin, which gives instant credibility.

Wide Range of Topics
As an inventor and writer, Franklin fits into many categories: productivity, philosophy, humor, tech.

Easy Hooks
"What would Ben Franklin say about AI?" is a question people love to ask.

Shareable Moments
Short, witty observations perform best across platforms.

What's Hard

Voice Drift
It's easy to slip out of character. Keep his tone consistent so it still feels like Ben.

Repetition
If every post is just "old vs new," it starts to lose impact. Add modern humor and creativity.

Scaling
Creating everything manually gets tiring. Batch your content and use templates.

Why This Case Matters

It's a ready-made brand. Franklin already has name recognition.
It makes history feel alive. You're turning the past into entertainment.
It stands out. Most AI influencers feel generic. Franklin feels human and familiar.
It has real business potential. From merch to sponsorships, you can grow it into a creative brand.

Next Steps

  • Plan your first 10 posts using the content pillars.
  • Batch write and schedule them for a month.
  • Try both image and short video formats.
  • Reply to comments as Ben himself.
  • Track what content drives engagement.
  • Double down on the strongest pillars.
  • Experiment with monetization: merch, partnerships, AI Q&A sessions.

Takeaway

You're not just bringing back Ben Franklin. You're creating a digital version of him that can speak to the modern world. It's part education, part entertainment, and completely unique.

History doesn't have to stay in textbooks. With Rememe, it can go viral.